Efirah's innovative "in-game governance" system adds blockchain solutions to the "guild" system in traditional games. Based on fairness and transparency, the community mechanism will make full use of ranks, honours, points, missions and other functions of the game to mobilize players, support marketing activities, and disseminate information more efficiently and accurately. Meanwhile, developers can cooperate with the managers (community leaders) of the target community that matches their game. Employees (ordinary players) receive salaries from the community in exchange for their efforts and thus are bounded by the managers, which means higher conversion rates to the game. Finally, the managers stimulate growth of the community by setting KPIs and engaging employees in game tasks with the ultimate goal to issue its own secondary tokens for the mutual benefits of game developers, community managers and employees.